Deodorant never looked so stupid.

I just watched how to HOLD slopers in a Degree for Men Bear Grylls advertisement humorously posted on climbingnarc.com. Go Bear go! Grylls, you make us all so f#*%@ing envious! That commercial was clearly very expensive to make with all those gyro-based heli shots, it amazes me that Unilever paid to alienate maybe a million active climbers and maybe 5-10 million who have climbed, and countless others with a working knowledge of climbing (think family and friends). Nice work Uninever! I guess it was too expensive to find a real climbing consultant or portray real climbing as exciting. Alex H., you’re so boring! And to think PR and Marketing are treated as real academic pursuits. What does that say about academics? Or the priorities embodied in higher education? Ok, I’ll shut up and go back to the boring craft of bouldering.

the splayed finger technique...

Advertisements

~ by r. mulligan on 2012/04/21.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: